Hey everyone! So today, I’m going to share with you some of my top tips for building a social media strategy.

Before we get started, let’s have our moment of silence. 

At this time, I would like all of us to take a moment of silence and pray to God to help us to become the person that he wants us to become. Ask God to guide us towards the right direction. Take a minimum of 5 minutes and pray for this. 

Now back to the show

3 of my top tips for building a social media strategy for your music. 

So with any marketing plan, it actually takes a lot of time to develop and to get consistent results. 

Even if you were to pay hundreds of thousands of dollars for advertising, it would still take some time before you were to see a Return on Investment from all of your efforts. 

And I’m not saying to go out and invest hundreds of thousands of dollars into your music career in order to get it started because that would just be ridiculously expensive and who has the money for that right?

And I’m not going to lie, it would be faster if you could do that. 

However, we as musicians and starting musicians must work with what we have. 

Therefore, it’s a bittersweet feeling doing the things that we do in order to gain attention. 

I will often preach that you are supposed to start your own blog or YouTube channel in order to start marketing your music correctly. And I still stand by it. But how are we supposed to actually succeed in the long run? 

Buckle down and let’s get focused on what we need to do.

Be patient

You know that good things take a long time to achieve. Excellent things are hard to come by. 

Let me ask you this, how long did it take you to get good at guitar or singing or whatever instrument you play? 

It took a long time, right?

But how long exactly?

Personally, it took me 4 years of playing the guitar every day for hours on end before I was playing really big gigs. To be honest with you, I didn’t care about success at the time, I was just interested in having fun. To me, learning new things on the guitar was more fun than anything I had ever done. 

Anyways, back to the topic at hand, if it took that long for you to start playing gigs, how long do you expect this blog or YouTube channel to blow up?

I personally heard somewhere that Logan and Jake Paul both took years before their YouTube channel blew up. Years of consistently putting up content on YouTube.

That’s the kind of dedication that you need to have. 

Anyways, be patient.

Work hard

When I say work hard, I mean that there could be a million things that you need to work on in order to succeed. 

Your day job, though it can be annoying, is providing for you! 

Don’t quit your day job until you are seeing consistent success from your music. And your day job can actually help you in your music career. 

It takes money to make a full fledged demo or album. 

I would say that you could do a lot of things for free, but it’s comforting knowing that you have that financial support in case you need it. 

The reason why I say that you can do most things for free is because even the music lawyers who can get you a really good gig can come for free if you look in the right places. 

But none of it will matter if you’re struggling to feed yourself, house yourself, clothe yourself, etc. etc. So yeah, work hard at your day job. DO NOT silently quit. 

The moment that you silently quit, is the moment that your music career will become 10x harder. 

If you fall off the wheel, then get back on it.

I actually experienced this about two years ago. 

About two years ago, I stopped blogging and honestly I was devastated because I had worked for 8 whole months on the blog, blogging every single day. 

And then I stopped for about 4 months. 

But when it was time to start blogging again, I said to myself, “should I start a new blog or should I continue on the blog that I was on.” 

I’ll be honest I was praying for it and then I don’t know what caused me to keep writing in the blog that I had been writing. And sure enough. I was getting hundreds of views each month. So, it’s a good thing that I didn’t stop blogging in the blog that I was in.

And I just read just a few weeks ago that a plethora of blogs regularly go inactive. So like, in all honesty if I had read that I wouldn’t have been so worried because it’s only natural for blogs to go inactive. 

Of course it would be better for your blog if you wrote more consistently but that’s another topic.

Bonus tip: Pray about it

This wouldn’t be a Christian blog unless I said to pray about your blog. 

The Lord works all throughout the world including the internet. So pray about your blog and he will bless your hands according to what you do. 

Never forget that we could have a million plans in our lives but the Lord is the one who approves of them or not.

Broadcast

I sure hope that I have been an inspiration and a hope to you all. Please remember to pray, read your bible, go to church, and love God above all else. Like, comment, share, subscribe, and I will see you all next time. 

If you want to go to heaven, then believe in Jesus and you will go to heaven, (John 3:16)

Thank you all for listening in on this blog post. 

German Gonzalez, signing out!

Hey guys! Here is an article about publishing your own music. Go check it out!

Here are some top ideas as to what you should write about in your Christian music blog.

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